I tell stories through strategy & image.
Hi, I’m Michelle!
I’m a senior at New York University studying Media, Culture, and Communication with a minor in Economics.
I believe advertising and storytelling can shift perceptions and inspire change. I’m passionate about combining data and creativity to solve problems, build brands, and communicate ideas that resonate. My interests span fashion, technology, finance, and art; industries where strategy meets emotion and culture shapes value.
My Work
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My Work *
A selection of past projects I’m proud of, plus Substack writing, research papers, and coursework that reflect my voice and curiosity.
A series of visual stories. Photography have always been a passion of mine. I love exploring emotion and storytelling through images and objects.
About Me
Nice to Meet You!
I was born in Beijing and have lived in Hong Kong, California, London, Boston, and now New York. I’ve been creating art since I was three; starting with fine art and installation, and now primarily focusing on photography. I still love spending weekends wandering through galleries and writing about art on my personal Substack, Strokes and Sips.
Beyond art, I’m part of the Young Members Wine Society, where I serve on the media committee. Outside of wine, I’m a passionate foodie—my Google reviews have accumulated over 2.5 million views.
My academic journey began with research — I conducted my first college-level project in high school and fell in love with the process of investigation, analysis, and insight-building. While researching AI search engines between China and the U.S. at Stanford with professor Shin, I became fascinated by the intersection of technology and society. That curiosity eventually led me to Media, Culture, and Communication at NYU, where I discovered how storytelling and strategy could drive real impact.
Today, I’m an aspiring marketer and strategist who hopes to use creativity, data, and empathy to shape meaningful narratives and inspire change.